The effects of price-comparison advertising on buyers' perceptions of acquisition value and transaction value : working paper

著者

• Grewal, Dhruv
• Monroe, Kent B.
• Krishnan, R.
• Marketing Science Institute

書誌事項

The effects of price-comparison advertising on buyers' perceptions of acquisition value and transaction value : working paper

Dhruv Grewal, Kent B. Monroe, R. Krishnan

（Report / Marketing Science Institute, no. 96-103）

Marketing Science Institute, 1996

注記

References: p. 29-34

詳細情報

• NII書誌ID(NCID): BA34165628
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Cambridge, Mass.
• ページ数/冊数: 34 p.
• 大きさ: 28 cm
• 親書誌ID:
  • BA07416951