The effects of price-comparison advertising on buyers' perceptions of acquisition value and transaction value : working paper

Author(s)

• Grewal, Dhruv
• Monroe, Kent B.
• Krishnan, R.
• Marketing Science Institute

Bibliographic Information

The effects of price-comparison advertising on buyers' perceptions of acquisition value and transaction value : working paper

Dhruv Grewal, Kent B. Monroe, R. Krishnan

（Report / Marketing Science Institute, no. 96-103）

Marketing Science Institute, 1996

Note

References: p. 29-34

Details

• NCID: BA34165628
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 34 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951