Consumer generalization of nutrient content claims in advertising : working paper

Author(s)

• Andrews, J. Craig
• Netemeyer, Richard G.
• Burton, Scot
• Marketing Science Institute

Bibliographic Information

Consumer generalization of nutrient content claims in advertising : working paper

J. Craig Andrews, Richard G. Netemeyer, Scot Burton

（Report / Marketing Science Institute, no. 96-115）

Marketing Science Institute, c1996

Note

References: p. 57-61

Details

• NCID: BA34186617
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 61 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951