The effect of R&D-manufacturing-marketing integration on new product performance in Japanese and U.S. firms : a contingency perspective : working paper

著者

• Song, X. Michael
• Xie, Jinhong
• Marketing Science Institute

書誌事項

The effect of R&D-manufacturing-marketing integration on new product performance in Japanese and U.S. firms : a contingency perspective : working paper

X. Michael Song, Jinhong Xie

（Report / Marketing Science Institute, no. 96-117）

Marketing Science Institute, 1996

注記

References: p. 39-44

詳細情報

• NII書誌ID(NCID): BA34194579
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Cambridge, Mass.
• ページ数/冊数: 44 p.
• 大きさ: 28 cm
• 親書誌ID:
  • BA07416951