Advertising effects : a taxonomy and review of concepts, methods, and results from the academic literature : working paper

Author(s)

• Vakratsas, Demetrios
• Ambler, Tim
• Marketing Science Institute

Bibliographic Information

Advertising effects : a taxonomy and review of concepts, methods, and results from the academic literature : working paper

Demetrios Vakratsas, Tim Ambler

（Report / Marketing Science Institute, no. 96-120）

Marketing Science Institute, 1996

Note

References: p. 59-73

Details

• NCID: BA34206678
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 73 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951