Advertising effects : a taxonomy and review of concepts, methods, and results from the academic literature : working paper

著者

• Vakratsas, Demetrios
• Ambler, Tim
• Marketing Science Institute

書誌事項

Advertising effects : a taxonomy and review of concepts, methods, and results from the academic literature : working paper

Demetrios Vakratsas, Tim Ambler

（Report / Marketing Science Institute, no. 96-120）

Marketing Science Institute, 1996

注記

References: p. 59-73

詳細情報

• NII書誌ID(NCID): BA34206678
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Cambridge, Mass.
• ページ数/冊数: 73 p.
• 大きさ: 28 cm
• 親書誌ID:
  • BA07416951