Understanding market orientation : a prospectively designed meta-analysis of three market orientation scales : working paper

Author(s)

• Deshpande, Rohit
• Farley, John U.
• Marketing Science Institute

Bibliographic Information

Understanding market orientation : a prospectively designed meta-analysis of three market orientation scales : working paper

Rohit Deshpandé, John U. Farley

（Report / Marketing Science Institute, no. 96-125）

Marketing Science Institute, 1996

Note

References: p. 21-22

Details

• NCID: BA34211816
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 22 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951