Effects of nationality on global strategy in major American, European, and Japanese multinational companies : working paper

Author(s)

• Yip, George S.
• Johansson, Johny K.
• Roos, Johan
• Marketing Science Institute

Bibliographic Information

Effects of nationality on global strategy in major American, European, and Japanese multinational companies : working paper

George S. Yip, Johny K. Johansson, Johan Roos

（Report / Marketing Science Institute, no. 96-126）

Marketing Science Institute, 1996

Note

References: p. 39-44

Details

• NCID: BA34212466
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 44 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951