Promotion has a negative effect on brand evaluations-or does it ? : additional disconfirming evidence : special report

著者

• Davis, Scott
• Inman, J. Jeffrey
• McAlister, Leigh
• Marketing Science Institute

書誌事項

Promotion has a negative effect on brand evaluations-or does it ? : additional disconfirming evidence : special report

Scott Davis, J. Jeffrey Inman, Leigh McAlister

（Report / Marketing Science Institute, no. 92-105）

Marketing Science Institute, 1992

詳細情報

• NII書誌ID(NCID): BA34214144
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Cambridge, Mass.
• ページ数/冊数: p. 143-148
• 大きさ: 28 cm
• 親書誌ID:
  • BA07416951