On-line profits : a manager's guide to electronic commerce

著者

• Keen, Peter G. W.
• Ballance, Craigg

書誌事項

On-line profits : a manager's guide to electronic commerce

Peter G.W. Keen and Craigg Ballance

Harvard Business School Press, c1997

• pbk.

注記

Includes index

内容説明・目次

内容説明

This text aims to help managers understand what they need in order to manage technologies and processes, and to implement their business strategies for digital commerce. It focuses on logistics and security issues, not on business strategy.

目次

• Electronic commerce - how fast, how soon?
• electronic commerce as a competitive necessity
• the components of electronic commerce
• electronic data interchange - a foundation block of the well-run business
• electronic money management - from seashells to gold to coins to bills to bits
• integrated business logistics
• the Internet and intranets
• reach - Tacp/Ip as the base for a new everything in telecommunications
• range - the genius of browsers
• ease of use - hypertext as point and go
• summary - internet-enabled electronic commerce
• the business management agenda.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA34257169
• ISBN:
  • 0875847900
  • 0875848214
• LCCN: 97011882
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Boston, Mass.
• ページ数/冊数: 290 p.
• 大きさ: 24 cm.
• 分類:
  • LCC : HF5548.32
  • DC21 : 658.8/00285
• 件名:
  • LCSH : Electronic commerce