Marketing and customer behaviour

Author(s)

• Jenkins, John R. G. (John Robert Graham)

Bibliographic Information

Marketing and customer behaviour

by John R.G. Jenkins

（The commonwealth and international library of science, technology, engineering and liberal studies, . Essentials of marketing）

Pergamon Press, c1972

• : hard cover
• : pbk

Note

Bibliography: p. 133-138

Details

• NCID: BA34654941
• ISBN:
  • 0080168981
  • 008016899X
• LCCN: 72075313
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Oxford
• Pages/Volumes: xviii, 143 p.
• Size: 21 cm
• Classification:
  • LCC : HC79.C6
  • DC19 : 658.8/342
• Subject Headings:
  • LCSH : Consumer behavior
  • LCSH : Marketing research
• Parent Bibliography ID:
  • BA00108769