Consumer testing and evaluation of personal care products
著者
書誌事項
Consumer testing and evaluation of personal care products
（Cosmetic science and technology series, v. 14）
Marcel Dekker, c1996
- : hardcover
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
This work details the consumer-guided evaluation of personal care products, outlining all the steps used in consumer testing to steer the creation of new commodities, from concept evolution and formula optimizing to final selection and positioning in the marketplace. The book shows how to find and create personal care products for consumers with defined needs, offering practical advice to the novice researcher.
目次
- Concept development, testing, optimization
- benchmarking a product category
- practical considerations for product testing
- experimental design and product optimization
- the role of psychophysics and experimental psychology
- individual differences - conventional subgroups, preference segmentation and the construction of a product line
- interrelating data sets - physical measures, expert panel and consumer ratings
- streamlining the product development process
- advice to a young researcher.
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