Retailing management
著者
書誌事項
Retailing management
（Irwin/McGraw-Hill series in marketing）
Irwin/McGraw-Hill, c1998
3rd ed
- : u.s. ed
- : international ed
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注記
Includes bibliographies and indexes
内容説明・目次
内容説明
Taking a strategic perspective, this text covers developments in retailing, and reflects the changing job market with the centralization of the buying function and limited jobs for buyers. Topics covered include category management, international sourcing decisions, activity-based costing, quick response inventory systems and data-based retailing. There is a new chapter on electronic retailing and location, and examples include international, service retailers and small/independent retailers.
目次
- The world of retailing
- retailing strategy
- merchandise management
- store management and operations.
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