Customer-driven marketing : the ideal way to increased profits through marketing, sales and service improvement
著者
書誌事項
Customer-driven marketing : the ideal way to increased profits through marketing, sales and service improvement
Kogan Page, 1997
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注記
Bibliography: p359-360. - Includes index
内容説明・目次
内容説明
To gain a truly competitive edge in today's fast-moving markets, the author believes that marketers have to create "marketing miracles". Through anecdotes and case studies, he shows how this is possible by re-engineering traditional sales and marketing practices.
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