The internationalization of SMEs : the Interstratos project
Author(s)
Bibliographic Information
The internationalization of SMEs : the Interstratos project
(Routledge advances in management and business studies, 8)
Routledge, 1998
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Note
Includes bibliographical references and index
Description and Table of Contents
Description
The Internationalization of Small to Medium Enterprizes uses information from annual surveys of companies in Europe during the period spanning the formation of a single European market.
It addresses issues affecting small businesses such as marketing, entrepreneurship, export strategies and the single market, on an international basis. The book also contains detailed case studies of individual countries including The Netherlands, Finland, Switzerland and the UK.
by "Nielsen BookData"