Riding the waves of culture : understanding cultural diversity in global business
著者
書誌事項
Riding the waves of culture : understanding cultural diversity in global business
McGraw-Hill, c1998
2nd ed
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
As U.S. organizations continue to explore overseas business opportunities, they will be challenged to adapt to the new market's local characteristics, legislation, fiscal regime, sociopolitical environment and cultural system. Riding the Waves of Culture shows international managers how to build the
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