Brands, brand managers, and the management of brands : where to next?

Author(s)

• Berthon, Pierre
• Hubert, James M.
• Pitt, Leyland F.
• Marketing Science Institute

Bibliographic Information

Brands, brand managers, and the management of brands : where to next?

Pierre Berthon, James M. Hubert, Leyland F. Pitt

（Report / Marketing Science Institute, no. 97-122）

Marketing Science Institute, c1997

Note

"Working paper"--T.p.

Bibliography: p. 25-28

Details

• NCID: BA35737239
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 28 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951