Why do consumers pay more for national brands than for store brands?

Author(s)

• Sethuraman, Raj
• Cole, Catherine
• Marketing Science Institute

Bibliographic Information

Why do consumers pay more for national brands than for store brands?

Raj Sethuraman, Catherine Cole

（Report / Marketing Science Institute, no. 97-126）

Marketing Science Institute, c1997

Note

"Working paper"--T.p.

Bibliography: p. 45-47

Details

• NCID: BA35738388
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 47 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951