Will it ever fly? modeling the takeoff of really new consumer durables

Author(s)

• Golder, Peter N.
• Tellis, Gerard J.
• Marketing Science Institute

Bibliographic Information

Will it ever fly? modeling the takeoff of really new consumer durables

Peter N. Golder, Gerard J. Tellis

（Report / Marketing Science Institute, no. 97-127）

Marketing Science Institute, c1997

Note

"Working paper"--T.p.

Bibliography: p. 33-34

Details

• NCID: BA35738606
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 34 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951