The ownership effect in consumer responses to brand line stretches

Author(s)

• Kirmani, Amna
• Sood, Sanjay
• Bridges, Sheri
• Marketing Science Institute

Bibliographic Information

The ownership effect in consumer responses to brand line stretches

Amna Kirmani, Sanjay Sood, Sheri Bridges

（Report / Marketing Science Institute, no. 97-128）

Marketing Science Institute, c1997

Note

"Working paper"--T.p.

Bibliography: p. 29-30

Details

• NCID: BA35738810
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 30 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951