Research frontiers in interactive marketing : September 8-9, 1997, The Charles Hotel, Cambridge, Massachusetts

Author(s)

• Klein, Lisa
• Lurie, Nicholas
• Marketing Science Institute

Bibliographic Information

Research frontiers in interactive marketing : September 8-9, 1997, The Charles Hotel, Cambridge, Massachusetts

prepared by Lisa Klein, Nicholas Lurie

（Report / Marketing Science Institute, no. 97-129）

Marketing Science Institute, c1997

Note

"Conference summary" -- T.p.

Details

• NCID: BA35739063
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 40 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951