Brand alliances as infromation about unobservable product quality

Author(s)

• Rao, Akshay R.
• Qu, Lu
• Ruekert, Robert W.
• Marketing Science Institute

Bibliographic Information

Brand alliances as infromation about unobservable product quality

Akshay R. Rao, Lu Qu, Robert W. Ruekert

（Report / Marketing Science Institute, no. 97-100）

Marketing Science Institute, c1997

Note

"Working paper"--T.p.

Bibliography: p. 33-36

• NCID: BA35739314
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 36 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951