The influence of market orientation on channel relationships : a dyadic examination

Author(s)

• Siguaw, Judy A.
• Simpson, Penny M.
• Baker, Thomas L.
• Marketing Science Institute

Bibliographic Information

The influence of market orientation on channel relationships : a dyadic examination

Judy A. Siguaw, Penny M. Simpson, Thomas L. Baker

（Report / Marketing Science Institute, no. 97-103）

Marketing Science Institute, c1997

Note

"Working Paper" -- T.p.

References: p. 35-41

Details

• NCID: BA35740845
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 41 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951