Managing the corporate brand : the effects of corporate marketing activity on consumer evaluations of brand extensions

Author(s)

Bibliographic Information

Managing the corporate brand : the effects of corporate marketing activity on consumer evaluations of brand extensions

Kevin Lane Keller, David A. Aaker

(Report / Marketing Science Institute, no. 97-106)

Marketing Science Institute, c1997

Available at  / 3 libraries

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Note

Bibliography: p. 31-33

"Working paper" -- T.p.

Related Books: 1-1 of 1

  • Report

    Marketing Science Institute

    Marketing Science Institute

Details

  • NCID
    BA35741280
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Cambridge, Mass.
  • Pages/Volumes
    33 p.
  • Size
    28 cm
  • Parent Bibliography ID
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