Managing the corporate brand : the effects of corporate marketing activity on consumer evaluations of brand extensions

Author(s)

• Keller, Kevin Lane
• Aaker, David A.
• Marketing Science Institute

Bibliographic Information

Managing the corporate brand : the effects of corporate marketing activity on consumer evaluations of brand extensions

Kevin Lane Keller, David A. Aaker

（Report / Marketing Science Institute, no. 97-106）

Marketing Science Institute, c1997

Note

Bibliography: p. 31-33

"Working paper" -- T.p.

• NCID: BA35741280
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 33 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951