Managing retailer cooperation with manufacturer-sponsored promotions : an empirical examination

著者

• Heide, Jan B.
• Murry, John P. Jr.
• Marketing Science Institute

書誌事項

Managing retailer cooperation with manufacturer-sponsored promotions : an empirical examination

Jan B. Heide, John P. Murry, Jr.

（Report / Marketing Science Institute, no. 97-109）

Marketing Science Institute, c1997

注記

"Working paper"--T.p.

Bibliography: p. 27-31

詳細情報

• NII書誌ID(NCID): BA35742192
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Cambridge, Mass.
• ページ数/冊数: 31 p.
• 大きさ: 28 cm
• 親書誌ID:
  • BA07416951