Managing retailer cooperation with manufacturer-sponsored promotions : an empirical examination

Author(s)

• Heide, Jan B.
• Murry, John P. Jr.
• Marketing Science Institute

Bibliographic Information

Managing retailer cooperation with manufacturer-sponsored promotions : an empirical examination

Jan B. Heide, John P. Murry, Jr.

（Report / Marketing Science Institute, no. 97-109）

Marketing Science Institute, c1997

Note

"Working paper"--T.p.

Bibliography: p. 27-31

Details

• NCID: BA35742192
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 31 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951