Market-based assets and shareholder value : a framework for analysis

Author(s)

• Srivastava, Rajendra K.
• Shervani, Tasadduq A.
• Fahey, Liam
• Marketing Science Institute

Bibliographic Information

Market-based assets and shareholder value : a framework for analysis

Rajendra K. Srivastava, Tasadduq A. Shervani, Liam Fahey

（Report / Marketing Science Institute, no. 97-119）

Marketing Science Institute, c1997

Note

"Working paper"--T.p.

Bibliography: p. 39-45

Details

• NCID: BA35742432
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 45 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951