A different game : really new products, evolving markets, and responsive organizations : Le Meridien Hotel, Boston, Massachusetts, May 5-6, 1997
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A different game : really new products, evolving markets, and responsive organizations : Le Meridien Hotel, Boston, Massachusetts, May 5-6, 1997
（Report / Marketing Science Institute, no. 97-118）
Marketing Science Institute, c1997
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"Conference summary"--T.p.