Why store brand penetration varies by retailer

Author(s)

• Dhar, Sanjay K.
• Hoch, Stephen J.
• Marketing Science Institute

Bibliographic Information

Why store brand penetration varies by retailer

Sanjay K. Dhar, Stephen J. Hoch

（Report / Marketing Science Institute, no. 97-114）

Marketing Science Institute, c1997

Note

"Working paper"--T.p.

Bibliography: p. 33-34

• NCID: BA35743060
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 34 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951