When do purchase intentions predict sales?

Author(s)

• Morwitz, Vicki G.
• Steckel, Joel H.
• Gupta, Alok K.
• Marketing Science Institute

Bibliographic Information

When do purchase intentions predict sales?

Vicki G. Morwitz, Joel H. Steckel, Alok Gupta

（Report / Marketing Science Institute, no. 97-112）

Marketing Science Institute, c1997

Note

"Working paper"--T.p.

Bibliography: p. 35-39

Details

• NCID: BA35743399
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 39 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951