Testing new direct marketing offerings : the interplay of management judgment and statistical models
Author(s)
Bibliographic Information
Testing new direct marketing offerings : the interplay of management judgment and statistical models
(Report / Marketing Science Institute, no. 97-111)
Marketing Science Institute, c1997
Available at / 3 libraries
-
No Libraries matched.
- Remove all filters.
Search this Book/Journal
Note
"Working paper"--T.p.
Bibliography: p. 29-31