Brand equity : a perspective on its meaning and measurement
Author(s)
Bibliographic Information
Brand equity : a perspective on its meaning and measurement
（Report / Marketing Science Institute, no. 91-124）
In-house reproduction
Available at / 1 libraries
-
No Libraries matched.
- Remove all filters.
Search this Book/Journal
Note
Reprint. Originally published: Cambridge, Mass. : Marketing Science Institute, c1991
"Technical working paper"
Bibliography: p. 27-30