The future of advertising : new approaches to the attention economy : a report of the Aspen Institute Communications and Society Program
Author(s)
Bibliographic Information
The future of advertising : new approaches to the attention economy : a report of the Aspen Institute Communications and Society Program
Aspen Publishers, 1997
Available at 5 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
  Ibaraki
  Tochigi
  Gunma
  Saitama
  Chiba
  Tokyo
  Kanagawa
  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
  Thailand
  United Kingdom
  Germany
  Switzerland
  France
  Belgium
  Netherlands
  Sweden
  Norway
  United States of America
Note
Charles M. Firestone, director, the program
Description and Table of Contents
Description
This book examines the changes in the commercial and political advertising systems prompted by the new interactive media, and significant issues raised by the new economics gaining consumers' attention. It addresses important public policy issues, such as privacy, the eroding distinction between editorial and advertising content, and targeting children, for advertising the age of new media.
by "Nielsen BookData"