1998 AMA Winter Educators' Conference : marketing theory and applications

Author(s)

• AMA Winter Educators' Conference
• American Marketing Association
• Grewal, Dhruv
• Pechmann Connie

Bibliographic Information

1998 AMA Winter Educators' Conference : marketing theory and applications

editors, Dhruv Grewal, Connie Pechmann

American Marketing Association, c1998

Other Title

Marketing theory and applications

Note

"Volume 9"

Includes bibliographical references and index

• NCID: BA36704665
• ISBN:
  • 0877572704
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago, Ill.
• Pages/Volumes: xviii, 424 p.
• Size: 28 cm
• Classification:
  • LCC : HF5411
  • DC20 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Congresses
  • LCSH : Marketing-research -- Congresses