Organizing for radical product innovation

Author(s)

• Chandy, Rajesh K.
• Tellis, Gerard J.
• Marketing Science Institute

Bibliographic Information

Organizing for radical product innovation

Rajesh K. Chandy, Gerard J. Tellis

（Report / Marketing Science Institute, no. 98-102）

Marketing Science Institute, c1998

Note

"Working paper"--T.p.

Bibliography: p. 41-50

Details

• NCID: BA37675915
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 50 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951