The impact of marketing policy on promotional price elasticities and baseline sales

Author(s)

• Zenor, Michael J.
• Bronnenberg, Bart J.
• McAlister, Leigh
• Marketing Science Institute

Bibliographic Information

The impact of marketing policy on promotional price elasticities and baseline sales

Michael J. Zenor, Bart J. Bronnenberg, Leigh McAlister

（Report / Marketing Science Institute, no. 98-101）

Marketing Science Institute, c1998

Note

"Working paper"--T.p.

Bibliography: p. 21-23

Details

• NCID: BA37676248
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 22 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951