A history of popular women's magazines in the United States, 1792-1995

著者

• Zuckerman, Mary Ellen

書誌事項

A history of popular women's magazines in the United States, 1792-1995

Mary Ellen Zuckerman

（Contributions in women's studies, no. 165）

Greenwood Press, 1998

注記

Includes bibliographical references (p. [243]-265) and index

内容説明・目次

内容説明

Throughout their history, women's mass circulation journals have played a major role in the lives of millions of American women. Yet the women's magazines of the early 20th century were quite different from those perused by women today. This book looks at changes that occurred in these journals and offers insight into these changes. Business forces formed a key shaping mechanism, tempered by individual editors, readers, advertisers, technology, and cultural and social forces. Founded in the second half of the 19th century, six titles became the largest circulators—Ladies Home Journal, Good Housekeeping, McCall's, Pictorial Review, Woman's Home Companion, and Delineator. Capturing the interest of readers and advertisers, these journals published reliable service departments, fiction, and investigative reporting; however, competition eventually bred editorial caution. This, coupled with the depression of the 1930s, led to a narrowing of content and the beginning of Betty Friedan's feminine mystique. After World War II, the journals faced competition from television. The women's liberation movement and women's entry into the work force also brought changes.

目次

Introduction Women's Magazines, 1792-1918 Birth of the Big Six Leaders in the Field Editing the Women's Magazines Marriage of Convenience: Advertising and Women's Magazines What They Were Reading: Content in Women's Magazines, 1890-1918 Women's Magazines, 1919-1945 Women's Magazines in the Interwar Years Targeting Readers Creating the Women's Magazines Attracting Advertising Content in the Interwar Years World War II Women's Magazines, 1946-1995 Big Six to Seven Sisters New Contenders Epilogue Collections Used Bibliography Index

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詳細情報

• NII書誌ID(NCID): BA37717163
• ISBN:
  • 0313306753
• LCCN: 97045646
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Westport, Conn.
• ページ数/冊数: xvii, 272 p.
• 大きさ: 25 cm
• 分類:
  • LCC : PN4879
  • DC21 : 051/.082
• 件名:
  • LCSH : Women's periodicals, American -- History
• 親書誌ID:
  • BA00114116