Advertising and socialism : the nature and extent of consumer advertising in the Soviet Union, Poland, Hungary, and Yugoslavia

著者

• Hanson, Philip

書誌事項

Advertising and socialism : the nature and extent of consumer advertising in the Soviet Union, Poland, Hungary, and Yugoslavia

Philip Hanson

International Arts and Sciences Press, 1974

1st U.S. ed

注記

Bibliography: p. 156-158

Includes indexes

内容説明・目次

内容説明

This title was first published in 1974.

目次

1 Introduction: advertising, Soviet-type economies and economic systems Part I The Soviet Union 2 The Soviet economy and the organisation of Soviet Advertising 4 The nature and functions of Soviet advertising Part II Eastern Europe 5 Relative income levels and differences in economic systems in Eastern Europe 6 The marketing environment 7 The organisation and functions of advertising 8 Advertising expenditure data Part III Conclusions 9 Conclusions

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詳細情報

• NII書誌ID(NCID): BA38346861
• ISBN:
  • 0873320530
• LCCN: 73092711
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: White Plains, N.Y.
• ページ数/冊数: x, 171 p.
• 大きさ: 23 cm
• 分類:
  • LCC : HF5813.R9
  • DC : 659.1/0947
• 件名:
  • LCSH : Advertising -- Soviet Union
  • LCSH : Advertising -- Europe, Eastern -- Case studies