Researching and writing dissertations in hospitality and tourism
著者
書誌事項
Researching and writing dissertations in hospitality and tourism
（Tourism and hospitality management series）
International Thomson Business Press, 1998
1st ed
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注記
Includes index
Other authors: Michael J. Riley, Ella Wilkie, Roy C. Wood
内容説明・目次
内容説明
This book covers all aspects of researching and writing dissertations in hospitality and tourism. Written by experienced teachers and researchers, the book offers a guide to everything from organizing the initial research process, to writing up the results of your findings. Areas covered include: researching topics in hospitality and tourism, key research methods and writing and presenting your findings. It is the only book of its kind and will therefore will be an indispensable source of reference to any student required to write a dissertation or thesis as part of a Hospitality and Tourism-related course.
目次
1 Introduction Part One: Getting started 2 What is research for and what does it involve? 3 Thinking about doing: choosing a topic 4 Choosing a research method 5 Describing research objectives using mapping sentences 6 Classification systems and typologies 7 Managing the research programme: a basic framework Part 2 Key qualitative research methods 8Methods of sampling 9 Questionnaires (to include coding and managing data and analyzing survey data) 10 Miscellaneous methods: diary technique, content analysis, single and multiple case studies, general principles of secondary data analysis.11 Attitude measurement ( to review key scales and their applications in questionnaire and interview schedules)12 Interviewing (to include best practice, critical incident technique, focus groups, telephone interviews, group interviews, social skills and etiquette, repertory grid)13 Ethnography and participant observation (including non participant observation and experimenter effect) Part 3 : Key statistical techniques and concepts14 An introduction to statistical concepts 15 Descriptive statistics16 Basic probability 17Statistical testing Part 4 : Writing the dissertation 18 Key techniques in writing and presenting dissertations 19Verbal presentation of dissertation findings
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