Principles of marketing

Author(s)

• Kotler, Philip
• Armstrong, Gary

Bibliographic Information

Principles of marketing

Philip Kotler, Gary Armstrong

Prentice Hall, c1999 [sic]

8th ed

• : hbk
• : pbk

Note

Includes bibliographical references and indexes

This book published 1998 in real

System requirements for accompanying coomputer disc: Windows 95 or NT

Details

• NCID: BA38674689
• ISBN:
  • 0139570020
  • 0130961906
• LCCN: 98003761
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Upper Saddle River, N.J.
• Pages/Volumes: 1 v. (various pagings)
• Size: 29 cm
• Attached Material: CD-ROM 1 disk (4 3/4 in.)
• Classification:
  • NDC9 : 675
  • LCC : HF5415
  • DC20 : 658.8
• Subject Headings:
  • LCSH : Marketing