Global operations and logistics : text and cases
著者
書誌事項
Global operations and logistics : text and cases
John Wiley, c1998
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注記
Includes bibliographical references and index
Other authors: Ricardo Ernst, Michel Fender, Panos Kouvelis
内容説明・目次
内容説明
This book addresses the process of global operations management-from strategic thinking all the way through planning and execution. It demonstrates the implications for the different functional areas involved like operations, marketing, and information systems and contains numerous cases from Europe, the U.S., Latin America, and Asia.
目次
GLOBAL OPERATIONS AND LOGISTICS STRATEGIES. Global Operations and Logistics: Evolution and Design. The Strategic Framework. The Globalization of Operations Strategies. Global Marketing Strategies. GLOBAL OPERATIONS AND LOGISTICS PLANNING. Supplier Network Development. Physical Distribution. Global Supply Chain Management. Logistics Network Design for Global Operations. Risk Management in Global Operations. EFFECTIVE MANAGEMENT OF GLOBAL OPERATIONS AND LOGISTICS. Information Management for Global Logistics. Performance Measurement and Evaluation in Global Logistics. Organizational Structures for Global Logistics Excellence. Book Epilogue. Index.
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