Readings in marketing

Author(s)

• McNair, Malcolm P. (Malcolm Perrine)
• Hansen, Harry L.

Bibliographic Information

Readings in marketing

Malcolm P. McNair, Harry L. Hansen

（Harvard Business School case books）

McGraw-Hill, 1956

2nd ed

Note

First ed.: New York : McGraw-Hill, 1949

Details

• NCID: BA38969183
• LCCN: 56008182
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xi, 559 p.
• Size: 24 cm
• Classification:
  • DC18 : 658.8
• Parent Bibliography ID:
  • BA07090719