Corporate creativity : how innovation and improvement actually happen

著者

• Robinson, Alan (Alan G.)
• Stern, Sam

書誌事項

Corporate creativity : how innovation and improvement actually happen

Alan G. Robinson & Sam Stern

Berrett-Koehler Publishers, 1998

• : pbk

注記

Includes bibliographical references (p. 249-258) and index

内容説明・目次

内容説明

Corporate Creativity consistently connects creative outcomes to the actions that really made a difference to them. Through detailed real-life examples from organizations around the world - including British Airways, Du Pont, Fujitsu, General Motors, Hallmark, Hewlett-Packard, IBM, Japan Railways East, Kodak, Universal Studios, the United States Forest Service, and enterprises in the USSR - the authors show how improvements and breakthroughs actually happen in organizations.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA39044937
• ISBN:
  • 1576750493
• LCCN: 97024838
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: San Francisco
• ページ数/冊数: ix, 277 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HD53
  • DC21 : 658
• 件名:
  • LCSH : Creative ability in business
  • LCSH : Technological innovations -- Management
  • LCSH : Organizational learning