Strategic market management
著者
書誌事項
Strategic market management
John Wiley, c1998
5th ed
- : pbk
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
The Art of Developing, Evaluating, and Implementing Successful Strategies! Successful market management depends on the manager's ability to think strategically, and to translate that thinking into results-getting plans. This best-selling text has been revised with new concepts and illustrative examples to show how to develop a complete management system. Using case studies illustrating conceptual models, this compact best-seller shows:How to conduct a structured external and internal analysis of a business with confidenceHow to develop sustainable competitive advantages by developing assets, competencies, and synergiesHow to make strategic investment decisions to generate growthHow to organize to support strategiesHow to compete strategically in hostile, growth and global contexts
目次
INTRODUCTION AND OVERVIEW. Business Strategy: The Concept and Trends in Its Management. Strategic Market Management: An Overview. STRATEGIC ANALYSIS. External Analysis Overview and Customer Analysis. Competitor Analysis. Market Analysis. Environmental Analysis and Dealing with Strategic Uncertainty. Internal Analysis. ALTERNATIVE BUSINESS STRATEGIES. Obtaining a Sustainable Competitive Advantage. Differentiation Strategies. Obtaining an SCA--Low Cost, Focus, and the Preemptive Move. Growth Strategies: Penetration, Product-Market Expansion, and Vertical Integration. Diversification. Strategies in Declining and Hostile Markets. Global Strategies. IMPLEMENTATION AND THE PLANNING PROCESS. Implementing the Strategy. Formal Planning Systems. Appendix. Index.
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