Managerial economics and business strategy
著者
書誌事項
Managerial economics and business strategy
（The Irwin series in economics）
Irwin/McGraw-Hill, c1997
2nd ed
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注記
System requirements for accompanying computer disk: IBM PC or 100% compatible with Microsoft Windows 3.1 or higher, and Microsoft Excel 4.0 or higher
Includes bibliographical references and indexes
内容説明・目次
内容説明
Emphasizing economic tools for real world managerial applications, this work is aimed at students of managerial economics and those running courses on this topic who want to integrate calculus into their instruction.
目次
- The fundamentals of managerial economics
- market forces
- demand and supply
- quantitative demand analysis
- the theory of individual behaviour
- the production process and costs
- the organization of the firm
- the nature of industry
- managing in competitive, monopolistic, and monopolistically competitive markets
- basic oligopoly models
- game theory
- inside oligopoly
- pricing strategies for forms with market power
- the economics of information
- a manager's guide to government in the marketplace.
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