1998 AMA educators' proceedings : enhancing knowledge development in marketing

著者

• Goodstein, Ronald C.
• Mackenzie, Scott B.
• American Marketing Association

書誌事項

1998 AMA educators' proceedings : enhancing knowledge development in marketing

editors, Ronald C. Goodstein, Scott B. Mackenzie

American Marketing Association, c1998

• v. 9

タイトル別名

Enhancing knowledge development in marketing

注記

Includes bibliographical references and index

• NII書誌ID(NCID): BA39928410
• ISBN:
  • 0877572739
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Chicago, Ill.
• ページ数/冊数: xviii, 332 p.
• 大きさ: 28 cm