1998 AMA educators' proceedings : enhancing knowledge development in marketing

Author(s)

• Goodstein, Ronald C.
• Mackenzie, Scott B.
• American Marketing Association

Bibliographic Information

1998 AMA educators' proceedings : enhancing knowledge development in marketing

editors, Ronald C. Goodstein, Scott B. Mackenzie

American Marketing Association, c1998

• v. 9

Other Title

Enhancing knowledge development in marketing

Note

Includes bibliographical references and index

Details

• NCID: BA39928410
• ISBN:
  • 0877572739
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago, Ill.
• Pages/Volumes: xviii, 332 p.
• Size: 28 cm