International retailing
著者
書誌事項
International retailing
Fairchild, c1998
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注記
Includes bibliographical references (p. [572]-577) and index
内容説明・目次
内容説明
International Retailing provides a framework for understanding how different legal, social and economic environments affect the distribution of consumer goods worldwide. From department stores to independent retailers, superstores to convenience stores, the author profiles their environments and retail strategies.
目次
OVERVIEW * Internationalisation of Retailing * International Culture and Human Behaviour * Retailing in Developing Countries * Licensing, Franchising and Strategic Alliances * Retailing in Multinational Markets RETAILING IN NORTH AMERICA * United States * Mexico and Canada RETAILING IN EUROPE * The United Kingdom, the Netherlands and Belgium * Germany and France * Spain, Italy, Greece and Portugal * Central and Eastern Europe RETAILING IN ASIA * Japan * Overseas China * The People's Republic of China REGIONALISATION INTERNATIONALISATION OF RETAILING * Prognosis for the Future TEXT FEATURES * Detailed Instructor's Guide prepared by Linda S. Niehm and Vanessa Wickliffe of Michigan State University NEW TO THIS EDITION * New chapters covering dress and relationsips, modesty and immodesty, and technological change * Sixty-seven new readings, some previously printed in publications such as The New York Times, Essence, and Psychology Marketing, and others written for this collection * New and updated visuals from popular magazines, newspapers and scholarly journals * Updated examples, references and learning activities OTHER TEXT FEATURES * Instructorr's Guide includes an outline of concepts presented in each chapter, listings of the readings cross referenced to general topics, and methods of implemeting readings in the classroom
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