Marketing management & administrative action

Author(s)

• Britt, Steuart Henderson
• Boyd, Harper W.

Bibliographic Information

Marketing management & administrative action

Steuart Henderson Britt, Harper W. Boyd, Jr.

（McGraw-Hill series in marketing and advertising）

McGraw-Hill, c1968

Completely revised ed

Details

• NCID: BA40231013
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xiii, 776 p.
• Size: 21 cm
• Subject Headings:
  • LCSH : Marketing -- Management
• Parent Bibliography ID:
  • BA0720645X