Consumer behaviour : a European perspective

Author(s)

• Solomon, Michael R.
• Bamossy, Gary J.
• Askegaard, Søren

Bibliographic Information

Consumer behaviour : a European perspective

Michael Solomon, Gary Bamossy, Søren Askegaard

Prentice Hall Europe, c1999

Note

Based on: 4th U.S. ed. published as Consumer behavior. Upper Saddle River, N.J. : Prentice Hall, 1998

Includes index

Description and Table of Contents

Description

Full-colour adaptation written in parallel with the US 4/e, providing a comprehensive, lively, highly contemporary and practical introduction to consumer behaviour, and how consumer behaviour research and concepts can inform and be applied to broader / strategic marketing issues. It is the first and only European-originated text of this kind to give a significant weighting to issues, illustrative examples, data and research concerning European consumer markets and behaviour (55%), while also including material from the US (25%) and other major global markets (20%). The five-part 'wheel' structure of the text moves from the micro to the macro level, progressively expanding its focus and coverage from individual consumers and their internal dynamics (part II), through group and household consumption decisions (part III), to larger social structures/sub-cultures (part IV), and finally mass cultures consumption activities (part V). Instructor's Manual (0-13-759598-0). Test Item File (0-13-751991-5). Lecturer Resource Manual: c 120pp, looseleaf/pre-drilled (ISBN: 0-13-759598-0). Summary bullets, case problem debriefs, field problem ideas, teaching hints, and multiple-choice, true/false and short answer questions. OHP Masters: c 140 A4 black/white sheets (ISBN: 0-13-081029-0). All text figures and tables. Powerpoint CD-ROM: c 160 full-colour slides (ISBN: 0-13-081028-2). Bullet-point lecture notes and all text figures and tables. European Website Support. PHLIP site (Solomon US 4/e, 1999).

Table of Contents

• Preface. Acknowledgements. PART I: CONSUMERS IN THE MARKETPLACE. 1. Introduction to Consumer Behaviour. PART II: CONSUMERS AS INDIVIDUALS. 2. Perception. 3. Learning and Memory. 4. Motivation, Values and Involvement. 5. Attitudes. 6. Attitude Change and Persuasive Communication. 7. The Self. PART III: CONSUMERS AS DECISION-MAKERS. 8. Individual Decision-Making. 9. The Purchase Situation, Post-Purchase Evaluation and Product Disposal. 10. Group Influence, Opinion Leadership and Diffusion of Innovations. 11. European Family Structures and Household Decision-Making. PART IV: CONSUMERS AND SUB-CULTURES. 12. Income and Social Class. 13. Age Sub-Cultures. PART V: CONSUMERS AND CULTURE. 14. Cultural Influences on Consumer Behaviour. 15. Lifestyles and European Cultures. 16. Cultural Change Processes. Glossary of Key Terms
• Author Index
• Product/Company/Name. Index
• Subject Index.

by "Nielsen BookData"

Details

• NCID: BA40338130
• ISBN:
  • 0137519834
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York ; London
• Pages/Volumes: xviii, 589 p.
• Size: 25 cm
• Classification:
  • DC21 : 658.8342
• Subject Headings:
  • LCSH : Consumer behavior