Readings in marketing : a systems perspective

Author(s)

• Layton, Roger A.
• LeLièvre, K.

Bibliographic Information

Readings in marketing : a systems perspective

R.A. Layton, K. LeLièvre

（McGraw-Hill series in Australian business studies）

McGraw-Hill, c1978

Note

Includes biographies (p. 394-[395]) and index

Details

• NCID: BA4039004X
• ISBN:
  • 0070934509
• Country Code: at
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Sydney
• Pages/Volumes: x, 398 p.
• Size: 24 cm
• Classification:
  • DC : 658.8/00994
• Subject Headings:
  • FREE : Marketing -- Australia -- Addresses, essays, lectures
• Parent Bibliography ID:
  • BA01300025