The proceedings of the 1997 conference of the American Academy of Advertising

著者

• American Academy of Advertising. Conference
• Macklin, M. Carole

書誌事項

The proceedings of the 1997 conference of the American Academy of Advertising

edited by M. Carole Macklin

American Academy of Advertising, c1997

注記

Includes bibliographical references and indexes

詳細情報

• NII書誌ID(NCID): BA41083294
• ISBN:
  • 093103020X
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: [Columbia, S.C.]
• ページ数/冊数: xv, 290 p., p. xvii-xviii
• 大きさ: 28 cm
• 件名:
  • LCSH : Advertising -- Congresses
  • LCSH : Advertising -- United States -- Congresses